Recurring payments

Google pay

Building simple, seamless recurring payment experiences(such a bill payments and subscriptions) for our users. This is one of the main revenue generating streams for GPay and is always under the microscope. We cater to 25+ categories of recurring payments for eg: Electricity, DTH, Fastag, Gas cylinder, Broadband, etc.

My role: UX lead + managing output of vendor design team

XFN: 15 Eng + 2 PMs.

My focus areas: Influencing product strategy, Owning & delivering on multiple projects across the team + mentoring & managing outcomes of vendor team & improving cross-functional collaboration.

Automating onboarding

Big bet opportunity for growth: Making the process of ‘adding bills’ simple by automatically surfacing them up from SMS

Our goals were to:

Reduce friction & improve user experience
Increase accuracy

In our MVP, we focused on making it as easy as possible to add a bill by automatically populating bills from users' SMSes after they have granted consent.

Impact
100k+ subscriptions have been added in the first month of full launch.

Education & guidance

Our current recurring payments experience is designed for tracking and paying bills, however, for new users the experience can be overwhelming. We believe that designing a simpler and more friendly onboarding process will help these users better understand our offerings.

We've launched 'sample bills' for certain ststaes which makes it easier for users to find their account number on their physcial bill (required info for linking an account) thereby reducing drop-off at this stage of onboarding.

better reminders & suggestions

We're constantly improving the GPay experience by introducing features like our refined top-up suggestion algorithm for mobile recharge users. This isn't just about convenience – it's about making GPay a smarter and more helpful platform. By anticipating user needs with personalized suggestions, we can prevent service interruptions, boost user engagement, and increase transaction volume. Ultimately, this user-centric approach translates to a smoother recharge experience, increased customer satisfaction, and a stronger brand image for GPay.

& a lot more

My work played a key role in the 30% increase in our monthly transacting user base. This includes efforts across discovery & onboarding, simplifying and making core flows more intuitve, providing guidance and smart suggestions and more.

Learnings from this team have been huge in terms of rapid experimentation and the ROI of design, thereby strengthening my product intuiton.