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ALEX THE PLANE!
Integrated Product Development
ANKITA ARVIND
OVERVIEW
Team Project
Ongoing since Aug 2014
Enterprise Innovation
MY ROLE
Creative direction
Concept generation
Ideas for value proposition
Visual language
Interface design
METHODS
User Research
Brainstorming, Ideation
Storyboarding, Business case
User Experience & Interface Design
THE TEAM
Alanna Libbrecht
Alex Surasky Ysasi
Ankita Arvind
Hannah Graffeo
Vaishnavi Suresh Kumar
How do we create an engaging experiences for people traveling through airports, whether it be a short or long transit?
We know that airport transits can be long and boring and airline entertainment can be repetitive. Our aim with this project was to design an enchanting airport experience for kids and entertaining for people of all ages through gamification.
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Yes, somtimes people have short transits and hardly have time to play 'Alex the Plane', one might assume. But we have thought that through as well. We want to incorporate an in-flight & in-gate experience which would have arcade games that do not require Wi-fi connectivity and kids & adults can be occupied playing these short 5-10 minute games as well!
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