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ALEX THE PLANE!

Integrated Product Development

ANKITA ARVIND

OVERVIEW

 

Team Project

Ongoing since Aug 2014

Enterprise Innovation

 

MY ROLE

 

Creative direction

Concept generation

Ideas for value proposition

Visual language

Interface design

METHODS

 

User Research 

Brainstorming, Ideation

Storyboarding, Business case

User Experience & Interface Design

 

 

THE TEAM

 

Alanna Libbrecht

Alex Surasky Ysasi

Ankita Arvind

Hannah Graffeo

Vaishnavi Suresh Kumar

How do we create an engaging experiences for people traveling through airports, whether it be a short or long transit?

We know that airport transits can be long and boring and airline entertainment can be repetitive. Our aim with this project was to design an enchanting airport experience for kids and entertaining for people of all ages through gamification.

Yes, somtimes people have short transits and hardly have time to play 'Alex the Plane', one might assume. But we have thought that through as well. We want to incorporate an in-flight & in-gate experience which would have arcade games that do not require Wi-fi connectivity and kids & adults can be occupied playing these short 5-10 minute games as well!

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