GOOGLE PAY · RECURRING PAYMENTS
GOOGLE PAY · RECURRING PAYMENTS
Recurring payments
Recurring payments
Recurring payments
Building simple, seamless recurring payment experiences — such as bill payments and subscriptions — for users. This is one of the main revenue-generating streams for GPay and is always under the microscope. We cater to 25+ categories of recurring payments including electricity, DTH, FASTag, gas cylinder, broadband, and more.
Building simple, seamless recurring payment experiences — such as bill payments and subscriptions — for users. This is one of the main revenue-generating streams for GPay and is always under the microscope. We cater to 25+ categories of recurring payments including electricity, DTH, FASTag, gas cylinder, broadband, and more.
MY ROLE
MY ROLE
UX lead + managing output of vendor design team
UX lead + managing output of vendor design team
XFN
XFN
15 engineers + 2 PMs
15 engineers + 2 PMs
FOCUS AREAS
FOCUS AREAS
Influencing product strategy, delivering multiple projects, mentoring vendor teams, and improving cross-functional collaboration.
Influencing product strategy, delivering multiple projects, mentoring vendor teams, and improving cross-functional collaboration.
Automating onboarding
Automating onboarding
Automating onboarding
Big bet opportunity for growth: making the process of adding bills simple by automatically surfacing them up from SMS.
Our goals were to reduce friction, improve user experience, and increase accuracy.
In our MVP, we focused on making it as easy as possible to add a bill by automatically populating bills from users’ SMSes after they have granted consent.
Impact: 100k+ subscriptions were added in the first month of full launch.
Big bet opportunity for growth: making the process of adding bills simple by automatically surfacing them up from SMS.
Our goals were to reduce friction, improve user experience, and increase accuracy.
In our MVP, we focused on making it as easy as possible to add a bill by automatically populating bills from users’ SMSes after they have granted consent.
Impact: 100k+ subscriptions were added in the first month of full launch.
Education & guidance
Education & guidance
Education & guidance
Our current recurring payments experience is designed for tracking and paying bills, however, for new users the experience can be overwhelming. We believe that designing a simpler and more friendly onboarding process will help these users better understand our offerings.
We’ve launched sample bills for certain states, making it easier for users to find their account number on their physical bill — required information for linking an account — thereby reducing drop-off at this stage of onboarding.
Our current recurring payments experience is designed for tracking and paying bills, however, for new users the experience can be overwhelming. We believe that designing a simpler and more friendly onboarding process will help these users better understand our offerings.
We’ve launched sample bills for certain states, making it easier for users to find their account number on their physical bill — required information for linking an account — thereby reducing drop-off at this stage of onboarding.
Better reminders & suggestions
Better reminders & suggestions
Better reminders & suggestions
We’re constantly improving the GPay experience by introducing features like our refined top-up suggestion algorithm for mobile recharge users. This isn’t just about convenience — it’s about making GPay a smarter and more helpful platform.
By anticipating user needs with personalized suggestions, we can prevent service interruptions, boost user engagement, and increase transaction volume. Ultimately, this user-centric approach translates to a smoother recharge experience, increased customer satisfaction, and a stronger brand image for GPay.
We’re constantly improving the GPay experience by introducing features like our refined top-up suggestion algorithm for mobile recharge users. This isn’t just about convenience — it’s about making GPay a smarter and more helpful platform.
By anticipating user needs with personalized suggestions, we can prevent service interruptions, boost user engagement, and increase transaction volume. Ultimately, this user-centric approach translates to a smoother recharge experience, increased customer satisfaction, and a stronger brand image for GPay.
& a lot more
& a lot more
& a lot more
My work played a key role in the 30% increase in our monthly transacting user base. This includes efforts across discovery & onboarding, simplifying and making core flows more intuitive, providing guidance and smart suggestions, and more.
Learnings from this team have been huge in terms of rapid experimentation and the ROI of design, thereby strengthening my product intuition.
My work played a key role in the 30% increase in our monthly transacting user base. This includes efforts across discovery & onboarding, simplifying and making core flows more intuitive, providing guidance and smart suggestions, and more.
Learnings from this team have been huge in terms of rapid experimentation and the ROI of design, thereby strengthening my product intuition.